more thoughts on funding

June 23, 2010 at 6:27 pm | Posted in arts council, arts funding, arts promotion, Ensemble, Physical Theatre, Psychophysical Training, Theatre | Leave a comment
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It’s not unexpected, especially in the current climate, and I guess we are not the only people in the UK and beyond who will be feeling the absence of government support for things they once thought were important.

I need to be careful about how much we spend. Money will be found for the things that money must be found for and the project will happen – partly because that’s the commitment I originally made and partly because the team that has assembled, with or without government support, is exceptional.
One area I would appreciate help with is this. We need to promote the show to two distinct audiences:
the first is the sorts of people from the arts world who we want to come and see the show so that this type of work moves more onto the radar and they find it harder to turn us down if we apply for money in future. This includes promoters, critics, people from other companies, people from funding bodies, people who might be able to help in the careers of all or any of the participants etc etc etc. In other words the ‘movers and shakers’ from the arts world.
the second is the audience of people from around the country who are excited by this sort of work and might actually buy a ticket to see it. This includes friends and colleagues but also accessing the sorts of communities of interesting artists who might not otherwise hear about us.
It strikes me that one way of accessing both these communities is via social network sites – ‘facebook’ I guess. It’s a world that I know absolutely nothing about – I have to date always refused to register with any social networking site. Maybe it’s time I took the plunge. I’m talking about trying to set up some kind of structured campaign of promotion via such a site that could develop between now and september and perhaps remove the need to print publicity (which I always hate doing) and might even replace having to employ a publicist.
Does anyone on the team know about this sort of thing? Anyone willing to suggest how we might go about using social networks as a way of getting this show out to those people we want to get it out to. Ideally, I’d like to see some kind of ‘community’ building up not just round this show, but the idea of this sort of project created by a group such as we are.
I just returned from running a lovely performance and workshop week with Aliki in Thessaloniki. It was in part that experience that got me thinking about whether social networking might generate the sort of ‘community of people who are looking for something different in theatre’ that I so strongly experienced among participants and audience in Greece.
Any ideas?

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